betliji Privacy Policy
At betliji, your privacy is a cornerstone of how we operate. This Privacy Policy explains what personal data we collect, why we collect it, how it is stored and protected, and the rights you hold over your information as a player on our Bangladesh platform.
How betliji Protects You
These six principles summarise our approach to data privacy. Detailed explanations follow in the numbered sections below. In the event of any conflict between a summary card and the full section text, the full section text governs.
Minimal Data Collection
betliji only collects personal data that is strictly necessary for operating your account, processing transactions, completing KYC verification, and meeting legal obligations. We do not collect data for its own sake.
End-to-End Encryption
All data transmitted between your device and betliji is protected by industry-standard TLS/SSL encryption. Sensitive fields such as passwords and payment credentials are hashed and never stored in plaintext on our systems.
No Unauthorised Selling of Data
betliji does not sell, rent, or trade your personal data to third-party advertisers or data brokers. Data is shared with service partners only to the extent necessary to operate the platform and only under strict confidentiality agreements.
Your Consent Matters
Where betliji relies on your consent as the legal basis for processing data — for example, for optional marketing communications — you may withdraw that consent at any time by contacting our support team or updating your account preferences.
Transparent Cookie Use
betliji uses cookies and similar tracking technologies only for essential platform functionality, security, and aggregated analytics. We do not use third-party advertising cookies or cross-site tracking pixels without your explicit consent.
Full Player Rights
As a betliji player, you have the right to access, correct, export, and request deletion of your personal data at any time. We respond to all verified data rights requests within 30 calendar days of receipt.
Data We Collect
betliji collects personal data across several categories. The table below summarises what we collect, the purpose behind each category, and the legal basis that permits us to process it.
| Data Category | Examples | Purpose & Legal Basis |
|---|---|---|
| Identity Data | Full legal name, date of birth, National ID number, passport number | Account registration and KYC age/identity verification. Legal basis: contractual necessity and legal obligation. |
| Contact Data | Mobile number, email address, residential address (city, district) | Account communication, transaction notifications, responsible gaming alerts. Legal basis: contractual necessity. |
| Financial Data | bKash/Nagad/Rocket account number, Visa/Mastercard last four digits, transaction history, deposit and withdrawal records | Payment processing, fraud prevention, AML compliance. Legal basis: contractual necessity and legal obligation. |
| Account Activity Data | Login timestamps, game sessions played, bet history, bonus usage, responsible gaming settings | Platform operation, responsible gaming monitoring, bonus management. Legal basis: contractual necessity and legitimate interest. |
| Technical Data | IP address, device type, browser version, operating system, session cookies, referral URL | Security, fraud detection, platform optimisation. Legal basis: legitimate interest. |
| Marketing Preferences | Opt-in/opt-out status for promotional emails, SMS alerts, WhatsApp notifications | Sending relevant promotions and seasonal offers (e.g., BPL, Eid, Pohela Boishakh bonuses). Legal basis: consent. |
| Support & Communication Data | Live chat transcripts, support email content, complaint records | Customer support delivery, dispute resolution, service improvement. Legal basis: contractual necessity and legitimate interest. |
Data Collected Automatically
When you visit betliji.net, certain technical data is collected automatically by our web servers and analytics infrastructure. This includes your IP address, approximate geographic location derived from IP (country and city level only — not precise GPS coordinates), browser type, device model, screen resolution, referring website URL, and pages visited during your session. This data is collected using server logs and first-party analytics tools and is used solely for security monitoring and platform performance optimisation.
Data Collected From Third Parties
betliji may receive supplementary identity or address verification data from third-party KYC service providers where the documentation you submit during verification is assessed against national identity databases. betliji may also receive fraud-risk scoring data from payment processors. In all cases, such third-party data transfers are governed by data processing agreements that require these partners to handle your data in accordance with standards consistent with this Privacy Policy.
How We Use Your Data
betliji uses your personal data for clearly defined purposes only. We do not use your data for any purpose that is incompatible with those listed here without first seeking your consent.
Platform Operation
The primary use of your personal data is to operate your betliji account and deliver the services you have requested. This includes processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard; maintaining your wallet balance and transaction history; crediting and managing promotional bonuses; settling sports bets and casino game rounds; and providing access to the full game catalogue including cricket betting markets, live casino tables, slots, and the betliji Casino lobby.
Identity Verification and Fraud Prevention
betliji uses identity data and financial data to conduct KYC verification, confirm minimum age compliance (18+), and prevent fraudulent activity including account takeover, payment fraud, bonus abuse, and money laundering. Our fraud prevention systems may process your account activity data and technical data using automated analysis to identify unusual patterns. Where automated analysis results in an action that significantly affects your account (such as a withdrawal hold), you have the right to request human review of that decision by contacting our support team.
Responsible Gaming Monitoring
betliji uses account activity data — including session duration, deposit frequency, wagering patterns, and interaction with responsible gaming tools — to identify players who may be showing signs of problem gambling. Where such indicators are detected, betliji's responsible gaming team may proactively reach out to the player. This processing is carried out in the legitimate interest of player welfare and in accordance with our responsible gaming obligations.
Marketing Communications
Where you have provided consent, betliji may use your contact data and account preferences to send you personalised promotional communications. These may include welcome bonus offers, reload promotions, seasonal campaigns (such as BPL cricket bonus offers, Eid special promotions, and Pohela Boishakh cashback events), and new game announcements. You may opt out of all marketing communications at any time by contacting [email protected] or by updating your notification preferences in your account settings. Opting out of marketing does not affect transactional communications such as deposit confirmations or withdrawal notifications.
Legal and Regulatory Compliance
betliji may process and retain your personal data where necessary to comply with applicable legal obligations, including record-keeping requirements, responses to law enforcement requests made under applicable legal process, and anti-money laundering (AML) reporting obligations. In such circumstances, betliji will retain your data for the period required by the relevant legal obligation, which may extend beyond the period of your account activity.
Data Sharing & Third Parties
betliji does not sell or rent your personal data. We share it with trusted partners only where necessary to deliver our service, and always under strict contractual controls.
Categories of Third-Party Recipients
- Payment Processors: bKash, Nagad, Rocket, Upay, Visa, and Mastercard processing partners receive the minimum data necessary to execute your deposit and withdrawal transactions, including your registered mobile number or card details and the transaction amount.
- KYC and Identity Verification Providers: Third-party identity verification services receive your identity documents and personal details solely for the purpose of verifying your age and identity in accordance with our verification obligations.
- Game Content Providers: Game studios including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe receive a pseudonymous player identifier and session token when you launch a game. They do not receive your full name, contact details, or financial data.
- IT Infrastructure and Cloud Providers: betliji uses secure cloud hosting services to store account and transaction data. These providers operate under data processing agreements that prohibit any use of your data outside the scope of providing infrastructure services to betliji.
- Fraud and Risk Management Services: Fraud detection platforms may receive technical data (IP address, device fingerprint, session metadata) to assess transaction risk scores. These services do not receive your identity documents or full financial history.
- Customer Support Tools: Our live chat and support ticket platform may process your contact data and support communication history to facilitate customer service delivery.
Legal Disclosure
betliji may disclose your personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or other binding legal process. Where legally permissible, betliji will attempt to notify you of such a disclosure before it occurs. betliji will not voluntarily disclose your personal data to government authorities beyond what is strictly required by law.
Business Transfers
In the event that betliji undergoes a merger, acquisition, or sale of all or part of its business assets, your personal data may be transferred to the acquiring entity as part of that transaction. In such circumstances, betliji will take reasonable steps to ensure that the acquiring entity applies data protection standards no less protective than those set out in this Privacy Policy. You will be notified of any such transfer via the email address registered on your account.
Data Processing Agreements: All third-party recipients of betliji player data are required to sign a data processing agreement that restricts their use of the data to the specified purpose, requires appropriate technical and organisational security measures, and prohibits onward transfer of the data to additional parties without betliji's prior written consent.
Data Retention
betliji retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations.
Active Account Data
While your betliji account remains active, we retain all personal data associated with your account — including identity data, contact data, financial transaction records, and account activity data — for the duration of your account activity. This data is necessary to operate your account, process transactions, and fulfil our legal obligations.
Closed Account Data
Following the closure of your betliji account — whether at your request, due to inactivity, or as a result of a betliji-initiated closure — betliji will retain your personal data for a period of five (5) years from the date of closure. This retention period reflects our obligations under applicable financial record-keeping and AML compliance frameworks. After the five-year retention period has elapsed, your personal data will be securely deleted or anonymised.
KYC Documentation
Identity verification documents submitted as part of the KYC process (such as copies of your National ID card or passport) are retained for the duration of your account plus five years following account closure, in line with financial services record-keeping best practice. These documents are stored in an encrypted document management system with strict access controls.
Marketing Data
If you have opted in to marketing communications, betliji retains your marketing preferences and communication history for the duration of your account plus two years. If you withdraw marketing consent, your data is removed from active marketing lists within 10 business days. Anonymised aggregate campaign performance data may be retained indefinitely.
Support and Dispute Records
Customer support transcripts and dispute resolution records are retained for three years from the date of the interaction. This retention supports betliji's ability to investigate recurring complaints, respond to regulatory inquiries, and demonstrate the quality and consistency of its customer service.
Deletion Requests: If you wish to request early deletion of your personal data, please contact [email protected]. Note that betliji may be unable to fulfil deletion requests that would conflict with active legal retention obligations. In such cases, we will explain the specific reason and the earliest date on which deletion can be completed.
Data Security
betliji maintains a layered technical and organisational security programme designed to protect your personal data against unauthorised access, loss, or disclosure.
Technical Safeguards
- TLS/SSL Encryption: All data in transit between your browser or mobile app and betliji's servers is encrypted using TLS 1.2 or higher. betliji.net enforces HTTPS on all pages.
- Password Hashing: Player account passwords are stored using a one-way cryptographic hash with a unique salt. betliji staff cannot view your password in plaintext; if you forget your password, a reset link will be issued rather than a retrieval of the original.
- Database Encryption: Sensitive fields within betliji's player database — including KYC document references, payment method identifiers, and financial transaction records — are encrypted at rest using AES-256 encryption.
- Two-Factor Authentication: betliji offers optional two-factor authentication (2FA) via SMS OTP for player account logins. betliji strongly recommends all players activate 2FA to protect their accounts.
- Intrusion Detection: betliji's infrastructure is monitored continuously by automated intrusion detection and anomaly detection systems. Alerts trigger immediate investigation by our security team.
Organisational Safeguards
Access to betliji's player data systems is restricted on a need-to-know basis. Staff who require access to personal data for legitimate operational purposes are subject to background checks, confidentiality agreements, and mandatory data protection training. Access rights are reviewed quarterly and revoked immediately upon any change in employment status.
Data Breach Response
In the event of a personal data breach that poses a risk to your rights and freedoms, betliji will notify affected players via their registered email address within 72 hours of becoming aware of the breach, where technically practicable. The notification will describe the nature of the breach, the categories of data affected, the likely consequences, and the steps betliji has taken or proposes to take to address the breach and mitigate its impact.
Your Role in Security
betliji's security measures are most effective when complemented by responsible player behaviour. You are responsible for keeping your betliji account credentials confidential and for ensuring that no unauthorised person has access to your registered device or email account. If you believe your account has been compromised, contact betliji support immediately via live chat or at [email protected].
Your Privacy Rights
As a betliji player, you hold a set of clearly defined rights over your personal data. betliji is committed to honouring these rights promptly and without unnecessary barriers.
Right of Access
You may request a copy of all personal data betliji holds about you at any time. We will provide a structured, machine-readable response within 30 calendar days of a verified request.
Right to Rectification
If any personal data betliji holds about you is inaccurate or incomplete, you may request a correction. Minor details (such as address updates) can be submitted directly via our support team.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected and where no legal retention obligation applies. Some data may be exempt from erasure under AML requirements.
Right to Restriction
You may request that betliji restrict the processing of your data — for example, while a dispute regarding the accuracy of your data is being resolved. During restriction, betliji will retain the data but will not actively process it.
Right to Data Portability
You may request an export of the personal data you have provided to betliji in a structured, commonly used, machine-readable format (such as JSON or CSV), suitable for transfer to another service provider.
Right to Object
You may object to processing carried out on the basis of betliji's legitimate interest — including profiling for responsible gaming monitoring — where you believe your individual circumstances override betliji's interests. betliji will review each objection on its merits.
Right to Withdraw Consent
Where betliji processes your data on the basis of your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
Right Against Automated Decisions
Where betliji's automated systems make a decision that significantly affects you (such as a withdrawal hold triggered by a fraud risk score), you have the right to request human review of that decision by contacting our support team.
How to Exercise Your Rights
To exercise any of the rights listed above, contact betliji's data support team by email at [email protected] with the subject line "Data Rights Request". Please include your registered email address and a description of the right you wish to exercise. betliji will verify your identity before processing any data rights request, to protect against fraudulent or unauthorised requests made by third parties claiming to act on your behalf.
betliji will respond to all verified data rights requests within 30 calendar days. In cases of complexity or high volume, this period may be extended by a further 30 days, in which case we will notify you within the initial 30-day period and explain the reason for the extension.
Changes to This Policy
betliji may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. We will always notify you of material changes.
Notification of Changes
Where betliji makes a material change to this Privacy Policy — for example, a change to the categories of data we collect, the third parties we share data with, or the legal basis on which we process your data — we will notify all registered players by email to their registered address at least 14 days before the change takes effect. The updated Privacy Policy will also be published at betliji.net/privacy-policy with the effective date clearly displayed at the top of the page.
For minor or administrative changes (such as corrections of typographical errors, clarifications of existing language, or updates to contact details) that do not materially affect your rights or the way we process your data, betliji may update the policy without individual notification. In all cases, the version number and effective date displayed at the top of this page will reflect the most recent update.
Continued Use Constitutes Acceptance
Your continued use of the betliji platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the revised version. If you do not agree with the revised Privacy Policy, you should contact betliji's support team to discuss your options, which may include account closure with return of any real-money wallet balance.
Governing Language
This Privacy Policy is written in English. In the event that a translated version is made available for convenience, the English version shall prevail in all cases of conflict or ambiguity between language versions.
Contact for Privacy Enquiries
If you have any questions about this Privacy Policy, the data betliji holds about you, or the way betliji processes your personal data, please contact our support team at [email protected]. betliji aims to respond to all privacy-related enquiries within 5 business days. For formal data rights requests, please use the process described in Section 7 above.
Privacy Contact: Email: [email protected] — Subject line: "Privacy Enquiry" or "Data Rights Request". Support Hours: 24/7 BST (UTC+6). 18+ only. Play responsibly.
Questions About Your Privacy at betliji?
Our support team is available 24/7 BST to assist with any privacy or data rights enquiry. You can also explore our full game selection, read the FAQ, or review our Terms & Conditions and Responsible Gaming pages.